Email Marketing Is Not Dead!

We’ve gone from emails, to blogging, to social media, all of which are important for marketers to invest their time and money in. However, if you are overlooking a marketing tool that is simply just email then you clearly are unaware of the significance behind it. It has been around a lot longer than social media, and therefore has much more users. “Morethan 34% of the people worldwide use email. That’s about 2.5 billion people.It’s predicted to increase to 2.8 billion email users in the next 2 years”according to The Radicati Group. Yes, you read that right.

 Smaller, more powerful tools eventually replace most technology, which has not been the case for email marketing. What’s even more impressive is that it is still clearly growing in popularity. Now why is that?

“If you’rerunning a real business, email is still the most effective way to universallyreach people who have expressed interest in your product or site. For that, itreally can’t be beaten.” – Colin Nederkoorn (founder Customer.IO). 

You are probably thinking, why would you waste your time writing emails that will probably get deleted right away or end up in spam, right? First of all, it is a big part of everyone’s lives and checking your email seems to align with checking your social media. It really becomes part of your morning routine. Most importantly however, it is very cost-effective for all types of businesses, big or small. Email allows you to reach out to consumers directly and better yet, allow you to personalize the content to help build those relationships. I believe it’s maintaining those relationships that freak people out when thinking about email marketing and that may have something to do with a four-letter word every marketer wants to stay away from… SPAM!

Like anything in your career or in life for that matter, if you’re going to do something you want to make sure you are doing it right. When it comes to email marketing there is a fine line of being consistent so that you don’t get forgotten about, and just plain being annoying. Is it necessary to send out emails to your customer everyday? Well, it kind of depends on what company you are working for. However, I would not recommend it for the most part because then you lose that personal relationship and become more of a robot to them. If that’s the case, don’t waste your time on it because you my friend just spammed yourself. A simple tip that could go a long way when interacting with customers through email marketing is giving them the option to subscribe to you. It comes across as a lot less aggressive and shows that you care about their wants and needs.

Another convenient aspect of email marketing is how measurable it is. You can track who opened your email, which links were clicked, and how many people unsubscribed. You are able to get a clear understanding of the overall performance, see where it is thriving and the areas that need more work. This allows a marketer to do a little experimenting, which is a great way to better learn the digital world.

Not using email marketing as part of your everyday marketing strategy means that you are not focusing on a tool that the majority of the world uses on a daily basis. To me, email marketing is a no brainer. Be creative, be personal, be knowledgeable and be worthy of your customer’s time because this tool is well worth your time.